How Glinteco Helped BEN Elevate Their Online Presence

At Glinteco, we believe a website is more than just a digital business card - it’s a powerful growth engine. That’s why when Business Executive Network (BEN) partnered with us to revamp their website, our mission was clear: create a modern, professional, and engaging platform that drives clicks, builds trust, and ultimately helps BEN connect with more business leaders.

The Challenge

Before the upgrade, BEN’s website had strong content but lacked modern design, clear calls-to-action (CTAs), and the visual storytelling needed to inspire engagement. The site leaned heavily on text, with minimal interactivity and few trust-building elements. This meant:

• Lower-than-expected CTA clicks
   

• Limited visibility in search results
   

• Missed opportunities to convert visitors into members
   

• A less compelling first impression for potential partners and executives

Our Solution

Our design and development team worked closely with BEN to deliver a full-scale website transformation. Here’s what we did:

1. Boosting CTA Performance

• Enhanced “Become a Member” buttons with larger fonts, bold colors, and strategic placement
   

• Added clearer CTA blocks across the site, such as “Subscribe Now” and “Explore [C] Vietnam.”

💡 Result: CTA clicks increased by 22%.

2. Improving Search Visibility

• Structured content into logical, keyword-rich sections (e.g., “Who We Are,” “What We Do,” “Meet Our Members”)
   

• Expanded Featured Articles to include event summaries and member highlights, giving Google more valuable pages to index
   

• Introduced a FAQs page to capture common search queries directly

💡 Result: Google search clicks grew by 27%.

3. Driving More Sales & Subscriptions

• Reframed “Become a Member” forms into direct membership sign-ups rather than generic contact forms
   

• Simplified event registration into a visual, one-column layout with speaker photos and icons for date/time
   

• Added real-time success popups after form submissions to reassure users

💡 Result: Subscriptions and contact form submissions increased by 36%.

4. Building Trust & Credibility

• Introduced a new Advisory Board section, showcasing respected industry leaders in a professional carousel
   

• Improved Testimonials by making each one stand out visually with interactive navigation
   

• Designed the Meet Our Team page with a clear hierarchy, highlighting BEN’s Chairman and leadership team
   

• Integrated real photos into events, networking sessions, and member benefits to humanize the brand

💡 Result: Visitors spent more time on trust-building sections, with a 19% lower bounce rate.

The Outcome

With these strategic updates, BEN’s website now reflects the premium, executive-focused nature of its network. The site is no longer just informative as it’s interactive, persuasive, and trustworthy.

Key measurable improvements:

• 22% increase in CTA button clicks
   

• 36% more subscriptions and contact form submissions
   

• 27% growth in Google search-driven clicks
   

• 19% reduction in bounce rate.

Final Thoughts

At Glinteco, we don’t just redesign websites, we help organizations unlock their full digital potential. BEN’s transformation is proof that the right blend of design, usability, and strategy can significantly impact growth.

If your business is ready to take the next step in strengthening its online presence, we’d love to help.

👉 Contact us today and let’s create your growth story